Planning/Policy
visitor profile
The Office of Creative Sector Development partnered with Colorado State University to develop and carry out a Visitor Profile Survey during the sculpture /art show weekend August 2011. The goal of this survey was to assess where the patrons of the shows were coming from and how much they were spending during their visit. This weekend provides a wonderful opportunity for local and out or area visitors to be exposed to an amazing variety of sculpture and arts/crafts. But also of great importance is the economic impact on the City of Loveland- which is tremendous. By establishing the number of people who come from out of the area and their expenditures, it is possible to determine a per person spending amount. The survey team also asked local patrons about their spending over the weekend and a local per person expenditure was determined. This data is crucial in order to be able to determine the economic value of existing arts/culture events and future events that are being considered.
VISITOR STUDY: The Economic Contribution of the 2011 Loveland Sculpture Shows
Loveland Sculpture Invitational and Sculpture in the Park
What impact do these two major outdoor sculpture shows have on the Loveland economy?
In order to get a solid understanding of this impact, surveys were taken of the vistors to the 2011 Loveland Sculpture Invitational and Sculpture in the Park events. A report of the findings was produced by Dr. John Loomis from the Department of Agricultural and Resource Economics at Colorado State University. The focus of this survey was on those visitors that traveled to Loveland to see the show and estimate what outside income was brought to Loveland from these visitors.
VISITOR STUDY: RIALTO THEATER CENTER ATTENDANCE
April 14, 2012: Opening Night of the newly restored theater
April 28, 2012: First night of the Loveland Choral Society
At two separate performances at the Rialto Theater in historic downtown Loveland, Colorado, a three question interview was conducted with the ticket holders entering the theater. This survey was taken on two separate evenings in order to more accurately determine who is patronizing the theater and what amount of expenditures went into supporting the local restaurants & bars, shopping, groceries and gasoline.
